National Express added to nationwide job cuts yesterday with cuts of 314 staff announced at its East Anglia franchise. The total includes 72 vacancies which will now not be filled, said the Transport Salaried Staffs Association.
The biggest chunk of these jobs occurs in the NE’s call centre – 94 jobs in all, of which 21 will be transferred to a call centre at Norwich station, and this is perhaps symptomatic of our times – that as economic gloom hits, it is our services that will feel the pinch first.
But does this mean endless queuing to get through to a customer service operator, or is it simply that National Express overstaffed in the first place, and that these cuts were inevitable and will not impinge on National Express’s customer satisfaction experience?
The fact that the remainder of the cuts are in administrative positions gives a clue – that as usual it is crucial to employ staff according to customer demand.
This is one of the basic principles of marketing – providing a good customer experience is part of developing a company’s product image to its maximum potential.
But whatever you may think about National Express’s image, the fallout of these losses will be felt keenly by consumers. For years we have been complaining about hosting call centres in Asia, but this news implies that a British firm has found UK-based call centres too expensive to run, despite proven added value for customers.
Meanwhile, cuts elsewhere at Avis, Logica, Deutsche Bank, Legal Aid and ITV suggest even tougher times in the UK jobs industry ahead.
